1. Introduction
WAFFLE ADVERTISING LTD ("we", "us", "our") operates WaffleAds Social Casino at waffleads.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our social casino platform or use our free gaming services. We are committed to protecting your privacy and handling your personal data in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Personal Information Protection and Electronic Documents Act (PIPEDA) where applicable to Canadian users.
2. Data Controller
The data controller responsible for your personal information is WAFFLE ADVERTISING LTD, registered at 85 Great Portland Street, London, United Kingdom. For privacy-related enquiries, please contact us at privacy@waffleads.com or call +44-20-7946-0148.
3. Information We Collect
We may collect the following categories of personal data when you interact with WaffleAds Social Casino:
- Account Information: Name, email address, username, password (encrypted), date of birth for age verification, and country of residence.
- Usage Data: Gameplay statistics, Raven Tokens balance, session duration, pages visited, and features used within our social casino platform.
- Technical Data: IP address, browser type and version, device type, operating system, time zone settings, and cookies stored on your device.
- Communication Data: Messages sent through contact forms, newsletter subscriptions, and customer support correspondence.
- Payment Data: If you purchase a subscription, payment information is processed by third-party payment providers. We do not store full credit card numbers on our servers.
4. How We Use Your Information
We use collected information for the following purposes: to create and manage your account; to provide access to free fun games and social casino features; to process subscription purchases and deliver Raven Tokens; to send service-related communications; to improve our platform through analytics; to comply with legal obligations; to prevent fraud and ensure platform security; and to send marketing communications where you have provided consent.
5. Legal Basis for Processing
We process your personal data based on one or more of the following legal grounds: your consent (for marketing communications and non-essential cookies); performance of a contract (providing social casino services you have registered for); legitimate interests (platform security, analytics, and service improvement); and compliance with legal obligations (age verification records, tax reporting where applicable).
6. Data Sharing and Disclosure
We do not sell your personal data. We may share information with trusted third-party service providers who assist in operating our platform, including hosting providers, analytics services, payment processors, and email delivery services. All third parties are contractually bound to protect your data and use it only for specified purposes. We may also disclose information when required by law, court order, or governmental authority.
7. International Data Transfers
Your data may be transferred to and processed in countries outside your country of residence, including the United Kingdom. Where transfers occur to countries without adequate data protection laws, we implement appropriate safeguards such as Standard Contractual Clauses approved by the UK Information Commissioner's Office to ensure your data remains protected.
8. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected. Account data is retained for the duration of your account plus three years after closure. Transaction records are kept for seven years to comply with financial regulations. Marketing consent records are retained until you withdraw consent plus one year. You may request deletion of your data subject to legal retention requirements.
9. Data Security
We implement industry-standard security measures to protect your personal information, including SSL/TLS encryption for data in transit, encrypted password storage, regular security audits, access controls limiting employee access to personal data, and secure hosting infrastructure. While we strive to protect your data, no method of electronic transmission or storage is completely secure.
10. Your Rights
Depending on your jurisdiction, you may have the following rights regarding your personal data: the right to access a copy of your data; the right to rectification of inaccurate data; the right to erasure ("right to be forgotten"); the right to restrict processing; the right to data portability; the right to object to processing; and the right to withdraw consent at any time. Canadian users may also have rights under PIPEDA. To exercise these rights, contact privacy@waffleads.com.
11. Children's Privacy
WaffleAds Social Casino is strictly intended for users aged 18 and older. We do not knowingly collect personal information from anyone under 18. If we discover that a minor has provided personal data, we will promptly delete such information and terminate the associated account. Our age verification modal is displayed upon first visit to prevent underage access.
12. Third-Party Links
Our platform may contain links to external websites, including responsible gaming resources such as BeGambleAware.org and GamCare.org.uk. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of material changes by posting the updated policy on this page with a revised "Last updated" date and, where appropriate, by email notification. Your continued use of WaffleAds Social Casino after changes constitutes acceptance of the updated policy.
14. Contact Us
If you have questions, concerns, or complaints about this Privacy Policy or our data practices, please contact us at WAFFLE ADVERTISING LTD, 85 Great Portland Street, London, United Kingdom, email privacy@waffleads.com, or phone +44-20-7946-0148. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the UK or the Office of the Privacy Commissioner of Canada if you believe your data protection rights have been violated.