1. Introduction
This Cookie Policy explains how WAFFLE ADVERTISING LTD ("we", "us", "our") uses cookies and similar tracking technologies on WaffleAds Social Casino at waffleads.com. This policy should be read alongside our Privacy Policy, which provides additional information about how we collect and use personal data. By continuing to use our social casino platform, you consent to our use of cookies as described in this policy, unless you adjust your browser settings or use our cookie consent banner to manage preferences.
2. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work efficiently, provide a better user experience, and supply information to website owners. Cookies can be "session cookies" which are deleted when you close your browser, or "persistent cookies" which remain on your device for a set period or until you delete them manually.
3. Similar Technologies
In addition to cookies, we may use similar technologies such as web beacons (pixel tags), local storage, and session storage. Local storage allows us to store data such as your age verification status and cookie consent preferences directly in your browser. These technologies serve similar functions to cookies and are subject to the same consent requirements where applicable under data protection law.
4. Strictly Necessary Cookies
These cookies are essential for the operation of WaffleAds Social Casino and cannot be disabled in our systems. They are usually set in response to actions you take, such as setting privacy preferences, logging in, or filling in forms. Strictly necessary cookies include: authentication cookies that keep you logged in during your session; security cookies that protect against fraudulent activity; and consent cookies that record your cookie banner preferences stored under the key "cookie_consent" in localStorage.
5. Functional Cookies
Functional cookies enable enhanced functionality and personalisation on our social casino platform. They may be set by us or by third-party providers whose services we have added to our pages. These include: language preference cookies; game progress and Raven Tokens balance storage; age verification status stored under "age_verified" in localStorage; and user interface customisation preferences such as sound settings and display options for free fun games.
6. Analytics Cookies
Analytics cookies help us understand how visitors interact with WaffleAds Social Casino by collecting and reporting information anonymously. This data helps us improve our platform, identify popular free gaming content, and optimise the user experience for Canadian players. Analytics cookies may track pages visited, time spent on the platform, click patterns, error messages encountered, and device/browser information. All analytics data is aggregated and does not directly identify individual users.
7. Marketing Cookies
Marketing cookies may be set through our site by our advertising partners. They may be used to build a profile of your interests and show you relevant advertisements on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. You can opt out of marketing cookies through our cookie consent banner or by adjusting your browser settings without affecting access to free fun games on our social casino platform.
8. Third-Party Cookies
Some cookies on WaffleAds Social Casino are placed by third-party services that appear on our pages. These may include analytics providers, payment processors for subscription purchases, and embedded content providers. We do not control these third-party cookies. Please refer to the respective third-party privacy and cookie policies for information about their data practices. We carefully vet all third-party partners to ensure they meet our data protection standards.
9. Managing Your Cookie Preferences
You can manage cookies in several ways: use our cookie consent banner displayed at the bottom of the screen when you first visit waffleads.com; adjust your browser settings to refuse all or some cookies; delete cookies already stored on your device through your browser settings; and use browser extensions designed for cookie management. Please note that disabling certain cookies may affect the functionality of WaffleAds Social Casino and limit your access to some free gaming features.
10. Browser Settings
Most web browsers allow you to control cookies through their settings. Instructions for popular browsers: Chrome — Settings > Privacy and Security > Cookies; Firefox — Options > Privacy & Security > Cookies; Safari — Preferences > Privacy > Cookies; Edge — Settings > Cookies and Site Permissions. For mobile browsers, consult your device settings or browser help documentation for cookie management options.
11. Cookie Retention Periods
Session cookies are deleted when you close your browser. Persistent cookies remain on your device for varying periods: consent preference cookies are stored for 12 months; authentication cookies expire after 30 days of inactivity; analytics cookies are retained for up to 24 months; and functional cookies such as game preferences are stored for up to 12 months. You can delete all cookies at any time through your browser settings.
12. Changes to This Cookie Policy
We may update this Cookie Policy periodically to reflect changes in technology, legislation, or our data practices. When we make material changes, we will update the "Last updated" date at the top of this page and may display a notification on our platform. We encourage you to review this policy regularly to stay informed about how we use cookies on WaffleAds Social Casino.
13. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact WAFFLE ADVERTISING LTD at 85 Great Portland Street, London, United Kingdom, email privacy@waffleads.com, or phone +44-20-7946-0148. For more information about how we handle your personal data, please see our Privacy Policy.